Glamour system (Transmog if you've played WoW) would allow people to transform current equipped gear to LOOK like another piece. For instance, i've been playing since launch and FINALLY got my vanir helmet for titan. id love to walk around in full vanir, but it's rare, and wouldnt give me the stats i wanted.
Glamour would allow us to wear our "best in slot" (BiS) gear, but make it look like we're wearing something more appealing, or cooler looking than some of the ugly shit this game gives us.
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At some point they will prob add something similar