It's a plain fact that something is worth what you are willing to pay for it. That's my point. Ford doesn't owe you a free tank of gas for being one of the many consumers who hypothetically bought a Ford product and made their company successful, even if it was just last year (like how you bought your first bungie game, in assuming based on your account age, a year ago). That's all my point is. When you buy dinner, you decide if it's worth it or not, you don't walk in and demand a shot of whiskey for free since you eat there daily. You pay or you don't get anything. Those prices are set for a mutual purchase agreement. It's economics and voluntary interaction. Though I don't doubt Bungie is grateful for your purchase, like a restaurant for your patronage, they shouldn't care if a fraction of their install base isn't up for buying the DLC in the price package they have made if they are going to sell out to everyone else and be a huge success. Whatever makes them more money to funnel back into their business and into their products to keep the train rolling. That's as factual and logical as it gets. I'm not trolling you, as you were me right from the beginning. Also, I am a PC gamer too, I have a sweet rig and I'll smoke on that any day as well (not into MMOs though...). And you're right, I am a die hard bungie fanboy. Can you blame anyone for that? I'll play bungie's games whatever the console and for almost whatever the price. Because I think they are worth it (in economics, this would be your demand). And yes, that shits sold out. Go play team fortress 2 and trade your steam cards for a new hat