If the price was lower you'd sell more units thus making more money. These sets for 2000 silver are ridiculous if they were 1000 I'd probably buy all 3 sets but as it is I won't buy any. I bought the assassins creed sets x2 thinking ok it's a 1 off but now it's just a sour taste to buy any plus theres no more sets for bright dust. It's not asif it costs to make more so please consider lowering the prices and I guarantee more ppl will buy them