Activision has managed to find away of making a high value currency a bad thing. I took the hit with the last Season pass because I love this game an so did the group I game with. But after this pricing anyone would be insane to purchase it in the UK. What USA residents do not notice is £40 is very close to what we would pay for a full base game, you can purchase the new COD or pre-buy the Star wars battlefront for £43.95. I can see why residents of America would purchase it as $40 translates to approximately 20-25 pound , which is still steep but not insane for a DLC. I can assure you until the UK price matches that of others or the price everywhere is reduced to fit the actual content which is being released, I for one and the group I game with will not be purchasing this DLC, an destiny will now sit in its case gathering dust.